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These Are The Top-Growing Home Fragrance Trends in the US

Room mists and car diffusers are getting the green-light on Spate’s Popularity Index.

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By: Lianna Albrizio

Associate Editor

Air Wick released a limited-edition Essential Mist collection for fall 2025.

As perfume continues to leave a lasting impression on the beauty conversation, (hello, 2025’s fragrance layering and hair perfume trends!) consumers continue to invest in scent. After all, it has the power to elicit pleasant memories and brighten moods. According to beauty trend tracker Spate, home and space fragrances are a natural extension of the fragrance routine and an important ritual to sophisticated spritzers. Per Spate’s Popularity Index, the moment’s top-growing home fragrance tr...

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